The world is changing rapidly, and every day it becomes more and more technologically focused. As hard print newspapers that once could be found on every street corner disappear, online news sources have multiplied. As iconic brick and mortar stores, such as FAO Schwarz, have been forced out of business, ecommerce sites have become a main outlet for shopping.
Successful businesses, no matter the size, have two things in common – their achievements tend correlate to the hard work and dedication they put into their mission. As the millennial generation comes of age, it is important that businesses are aware, and adapt to, the changing business climate. What this means is that small businesses have one more thing to deal with and no additional time to allocate towards it. While it is important for small businesses to have a web presence, it is equally important for them to do so without compromising their current business successes. With no extra hours in the day, small business owners must be very smart with how they spend their time. Here are five tips for how you should go about creating your website that can help generate views:
When I was younger, there were several times when I had to fundraise, whether selling frozen pies for Thanksgiving or local discount books, I knew where 90% of my sales were going to come from – family friends and neighbors. Most semi-willingly purchased what I was offering, not because I had oneof-kind frozen pies, but because they knew me. Whether they purchased out of guilt or because they genuinely wanted the pecan pie was irrelevant to me, the sale was done. For small businesses, communicating their story is one of the most important factors in succeeding. One of the benefits of owning a small business is that owners have the opportunity to easily connect face-to-face with their patrons. Similar to student fundraising, small businesses’ most loyal customers are often people who they know. In today’s technology driven world, small businesses can benefit greatly by creating a sense of community and sharing their own brand story.
That being said, often times these small companies are competing with large corporations that spend thousands of dollars to develop and maintain their web presence. While it is not necessary for small businesses to have an independent marketing department, it is integral to their success that they communicate their story. By leveraging the internet and developing a social media presence small businesses can actively and easily communicate with their clientele and have the opportunity to grow their allegiance. Large companies have an advantage when it comes to cost of production and sales, but in today’s day and age, small businesses should excel in user experience by maximizing human interactions. By utilizing Facebook, Yelp, Twitter, LinkedIn, and Instagram. Small businesses like yours can develop genuine relationships with customers and build a reputation in the community by utilizing the free tools at their fingertips via the internet.
Call it the “S4″ if you’d like, but for service-focused businesses the secret to success lies in the ability to retain customers. Again, the secret to success in service-focused businesses is to RETAIN customers. Economically speaking, it gives your budget a lot of room to breathe, said room being about the size of a condo. If we take a look at the numbers, studies have shown that:
- Getting new customers can be 10-times more costly (and likely more difficult) than retaining current ones.
- A 2% increase in customer retention can actually decrease your expenses by as much as 10%.
- Familiar customers spend more than 60% more on average than first-time customers.
Therefore, these stats would show that if you have 2 customers, a first-timer and a third-timer, it would be advantageous to you to put more effort into retaining that third-timer than trying to convince the first-timer into your services. How can you do that?
So there you are, with your fantastic and amazing self and your even more fantastic-er and amazing-er brand. You have the greatest business idea ever, the most unique service ever, or even an almost-mystical product that would sell like hotcakes at retailers. However, for some reason, you’re not seeing a lot of success selling your brand to others. Customers, consumers, and users are ignoring your magnificence, and at worst, they think you’re a snake oil salesman.
However-however, what if I told you there was a way to turn all of this around? It’s simple, so simple it’s almost like a magic trick. Enter the world of “Content Marketing.” See, the secret to your upcoming success lies in-between those two quotation marks. What is content marketing? Simply put, content marketing is the latest style of marketing which focuses on providing valuable content to be published and shared for the benefit of the customers.
As a small business owner, in addition to making enough profit to grow your business, one of the hardest things for you to do is sustain and maintain means of customer acquisition.
It can be difficult to get someone to try new things of their own accord. That being said, it can be a bit of an obstacle to get new clients to be a patron of your business or try out your product or service. They may be all too familiar with your competitors and are already satisfied with what they’re offering, but increasing your customer base means increasing awareness which ramping up your marketing strategy can do with just a few tweaks.
Can I tell you a secret?
I’ve got a bit of OCD when it comes to to-do lists, cleanliness, timeliness, and organization. The best way to increase productivity, in my opinion, is to be a master of those things. Here are a few tips on keeping work time productive:
Let’s face it, we’re all growing old. At some point you’re going to stand in the mirror, press your palms to your cheeks, and count the seconds it takes to pull back all the wrinkles. One of the fortunate things about being human is that aging is acceptable. When it comes to your brand, however, I suggest heading to the nearest graphic surgeon at the onset of wrinkles!
Social norms tell us that with age comes wisdom. Here at Breadcrumbs we like to think that our youth brings freshness. We know you’re skilled at what you do; you know your business inside out. However, what you can’t do is go back in time and find that child-like creativity and marry him with the professional you are today. That’s where we come in.
Promoting positivity is not always about your position, title, or role in a company. Even some of the top CEOs don’t have it all figured out. What distinguishes a successful person is their leadership and qualities. I recently spent time reading “The Corner Office,” by Adam Bryant. The book reveals testimonials by CEO’s of many well-known companies. From that book and through working at Breadcrumbs alongside our CEO, I created a list of 6 things employees and/or CEOs can do to promote a positive workplace.
Are you still getting the hang of Twitter? Not seeing the amount of audience interaction and engagement you hoped to see? Well look no further, here are a few DOs and DON’Ts that will help you tame the Twitter bird: