So there you are, with your fantastic and amazing self and your even more fantastic-er and amazing-er brand. You have the greatest business idea ever, the most unique service ever, or even an almost-mystical product that would sell like hotcakes at retailers. However, for some reason, you’re not seeing a lot of success selling your brand to others. Customers, consumers, and users are ignoring your magnificence, and at worst, they think you’re a snake oil salesman.
However-however, what if I told you there was a way to turn all of this around? It’s simple, so simple it’s almost like a magic trick. Enter the world of “Content Marketing.” See, the secret to your upcoming success lies in-between those two quotation marks. What is content marketing? Simply put, content marketing is the latest style of marketing which focuses on providing valuable content to be published and shared for the benefit of the customers.
Gone are the glory days of push-style marketing by promoting one’s brand everywhere you could turn (billboards, e-mail marketing, TV, etc.). These days, people want content that would entice them into trusting a brand. According to data compiled by Kapost.com, 82 percent of B2C marketers and 95 percent of B2B enterprise marketers use content marketing. What this means is that content marketing is currently the most effective way to reach out to your audience. For example, you’d be inclined to think that Red Bull is simply an energy drink company that does funny commercials ending with surreal flight metaphors, right? Au contraire, as Red Bull owns their own content marketing giant, Red Bull Media House, responsible for creating and publishing videos of extreme stunts to even help further portray their identity as an energy providing powerhouse. By creating videos and images of extreme stunts, they attract an audience who are into such things, thus bringing more attention to the real star of the show, the Red Bull Energy Drink.
How can you go about content marketing? There are many, many ways, but for starters, shareable blog posts are an easy way to start. Another is to make social media networks your best friend. Once you figure out the workings of any particular site, you can adjust your content to fit any particular platform.
Also, be sure to include visuals in your content! We live in a world where images mean everything, so infrographics, videos, and compelling imagery will give your content that extra oomph.
Do some research, learn to master the art of content marketing and providing value to your audience, and watch your brand’s power grow.
Remember, the basis of content marketing is to ask what not what others can do for you, but what you can do for others.